Allies in Humanity: What We Can learn from the U.S.-Israel Relationship

Featured on: TIMES OF ISRAEL

MK Michael Oren Speaks at MJE
WATCH: Michael Oren gives a fascinating and entertaining lecture about the history and current status of the U.S./ Israel relationship.For more on the evening, check out this The Times of Israel blog post by Rabbi Mark Wildes on what we can learn from Michael Oren and the U.S./ Israel Relationship:http://blogs.timesofisrael.com/allies-in-humanity-what-we-can-learn-from-the-u-s-israel-relationship/
Posted by Manhattan Jewish Experience on Sunday, November 22, 2015

“As a historian, I am always humbled by our general inability to predict which moments in time will or will not become turning points,” said Ambassador Michael Oren last Saturday evening, as he addressed a crowd of 500 people at the annual lecture Manhattan Jewish Experience hosts in memory of my mother, Ruth B. Wildes of blessed memory. (See video above). “We can never truly know how any event or phenomenon will shape history, but we know one thing for certain right now. As of the horrendous attacks last night in Paris, the world will never be the same.”

His words hit me deeply. READ FULL ARTICLE

Why Date Night is Critical - in Judaism and Relationships

Featured on: HUFFINGTON POST |  TIMES OF ISRAEL

Years ago a man by the name of Andrew Burian spoke to MJE participants about his experience during the Holocaust. After finishing his incredible account of survival of many concentration camps, an audience member asked "Why did you stay religious after enduring and witnessing all those horrors?".

I'll never forget his answer: 

"Because I loved it," he sighed. "I missed it".

What does love have to do with religion? For so many Jews, especially in America, the answer is, regretfully, nothing. For many, the idea of practicing Judaism is wrapped up in a sense of obligation and fear - a responsibility to not let something so old die out, fear of disappointing our parents, or maybe even God. But love? Certainly not.

It makes sense. What is the most popular day in synagogue for American Jews? You guessed it - Yom Kippur. And rightfully so - it is the holiest of holy days when we have the greatest opportunity to transform and work on ourselves. It is the "Day of Awe," in which we proclaim over and over God's ultimate power and awesomeness. It is critical.

And so synagogues throughout America fill their pews for one or two days, and the people come, and fast and atone, and afterwards most resume their ordinary lives, with the most "Jewish" thing being eating bagels and lox on Sundays and going out for Chinese food on Christmas.

Too few Jews are exposed to what comes right after Yom Kippur - "zman zimchaseinu" - the time of our rejoicing as the Torah describes the holiday of Sukkot, and the next week Simchat Torah. During this time we gather with friends and family, we build a Sukkah, we eat, we drink, give presents to our children, feed the needy, sing and dance. We celebrate and bask in the energy of abundance and joy. We are actually commanded to enjoy ourselves. The Torah says: vsamachta bchagecha: "thou shalt be happy on the holidays."

It's a real shame that so many of us weren't raised to celebrate these holidays, because a Yom-Kippur-only Jewish life reinforces the perception that so many have of Judaism as a sin and guilt oriented faith, and leaves no room for practice out of love.

But why is love in terms of our connection to Judaism and God important in the first place? Like in any relationship between two people there needs to be a balance between what we feel obligated to do and what we truly want to do - what we do because we respect the other person and what we do because we love them. A relationship with one and not the other is doomed to failure and so striking that balance is key.

Looking at my own marriage, I take out the trash, pay the bills, and schlep to events I don't always want to go to because I have the utmost respect for my wife and ultimately I want to make the relationship work. At the same time, we enjoy a romantic dinner, kick back and watch a movie and share our innermost thoughts and feelings because I want to - because I love her.

Respect and love - a marriage needs both. Our relationship with God is no different and so Judaism needs both.

Survivor Andrew Burian didn't just wake up one morning in love. His life was filled with daily actions which ultimately resulted in these feelings. This is why any two people are really in love - the initial chemistry is just infatuation, the real love comes from years of giving and extending oneself for the other - from years of respect. The holiday rituals year after year are meant to eventually get us to a place where we do the mitzvot not just because of what will happen to us if we don't, and not even because we realize God's awesomeness - but because we just can't help ourselves. We're in love.

We need Yom Kippur. We need to cultivate reverence and awe for God. Love without respect and obligation is transient. But like in any relationship, we need to celebrate the love or it will atrophy. We need to create space to just be with our partner, to enjoy each other. We need a date night! If not, then we're left in a loveless marriage - best case scenario married to a platonic best friend/ roommate, and worst case scenario - running for the hills and looking for any opportunity to get away. 

Simchat Torah Celebration

Sukkot and Simchat Torah are "date night". It is our chance to simply enjoy our relationship with God and our beautiful faith.

My blessing to us all is that we take the Yirah - the reverence we experienced on Yom Kippur, and that together we move up to the Ahava - to the joy and love expressed on Sukkot and Simchat Torah. In doing so may we achieve that delicate balance and the highest levels of connection, both in our relationship with God, with our Judaism, and with each other.

Dedicated to the memory of Eitam and Na'amah Henkin, the Jewish couple killed this past week in Israel. They truly loved their Judaism.

How to Say Sorry - the Intersection of High Holidays, Kabbalah, and Positive Psychology

** Read the full blog post on: The Huffington Post | The Times of Israel | the algemeiner **

Look familiar? Maybe you've sent or received a few similar texts yourself in the past week? Something that implies "I'm sure I messed up somehow.. Sorry."

There's nothing wrong with sending apology texts, or using technology to connect with those far away, but for many the High Holidays tradition of apologizing to those we have wronged has largely become a perfunctory gesture and that's a shame. For if properly understood and done right, this ritual actually has the power to manifest our raison d'etre. Here's why and how...

Read the full blog post on:
The Huffington Post

The Times of Israel

the algemeiner

Why all Jews can participate in the "Day of Jewish Unity"

All Jews, irrespective of their stance on the Iran Deal, can participate in the “Day of Jewish Unity“.

As Congress prepares to hold a monumental vote on the Iran nuclear deal, the outreach organization Acheinu has organized today, Sept 8, as a “Day of Jewish Unity” calling for “Jews around the world [to join] together to recite 2 chapters of Psalms in an attempt to deflect the acute danger that would result from allowing Iran a path to obtain nuclear warheads.” MJE (Manhattan Jewish Experience) and I will be joining a projected 500,000 Jews in answering this call to prayer.

If you look a bit closer at the group organizing this day of unity, you will see that the objective is to use prayer to guide Congress to reject the Iran Deal. So how can this be a day of Jewish unity when there are many Jews who believe the deal should pass in its current form?

Read full blog post on The Times of Israel!

If Only Things Were Just as They Are...

“This is our life here and I consider it an honor to serve and protect the Jewish people.”

An army base in Hebron of 88 soldiers guards and protects approximately 600 Jewish residents living amongst nearly 40,000 Palestinians, and when I ask a 19 year old soldier how he feels serving in the 100 degree heat knowing that his Jewish friends in America are starting off to four years of fun in college — this is his response. This is a true soldier of Israel. Without deliberation, his answer expresses a typical Israeli “matter of fact” level of confidence and conviction that we should all embrace in this time of the Jewish calendar...

Read full post on The Times of Israel!

Day 5, 6, 7 & 8 - All In The Family

"Family Portrait" on IDF Base in Hebron

The last four days brought MJE on an epic journey from Gush Etzion, to Hebron, and back to Jerusalem for an amazing Shabbat. In Gush, we stood inside a bunker where the last fighters bravely stood before being massacred in the battle of Kfar Etzion during the War of Independence. As we passed the Mekor Chaim Yeshiva, we shared a moment of silence to remember the three Israeli teenagers kidnapped and killed last summer by Palestinian terrorists (2 of whom were students at this Yeshiva). During lunch at a vineyard, we heard from my dear friend Rabbi Ari Berman who spoke on the unexpectedly high level of happiness found in Israeli society. In Hebron we brought snacks to a military base and visited with the young heroes of the IDF who serve in this most difficult area. We prayed at Ma'arat Ha’machpala (Tomb of the Patriarchs/Matriarchs), one of the holiest places in Judaism. We ended the day by singing and dancing to the songs of our people in a Kumsitz hosted by the gracious Cohen couple back in Jerusalem.

With Rav Avigdor Nebensal

The next day we met with my Rebbe and teacher, Rabbi Avigdor Nebensal (former Chief Rabbi of the Jewish Quarter), arguably the most pious and scholarly person alive today and soaked up his simple yet profound answers to our complex questions. 

Lighting Shabbat Candles at The Kotel

We later welcomed in the Sabbath overlooking the Kotel (Western Wall) and heard a fascinating talk from teacher and author, Rabbi David Aaron about the function of "time" in our lives and in Judaism. On Shabbat, we reveled in the peace of Jerusalem and a hard earned day of pause and rest.

On our last day, we toured the religious neighborhoods of Old Jerusalem with Rabbi Benjy Levine, grandson of the Tzadik of Jerusalem, Reb Aryeh Levin.

Rabbi Benjy Levine captivating the audience

He delighted us with tales of growing up with his famed grandfather - the colorful characters and poignant stories that are the legacy of his family. We brought toiletries and other basic necessities to the Michael Levin Lone Soldier Base where we honored the memory of the lone soldiers (soldiers from outside of Israel who serve in the IDF) who gave their lives fighting for the State of Israel, and met some of the brave young men and women who serve under the lone soldier status today. Finally, we had lunch with David Sprung - a veteran of the Six Day War who shared with us what it was like to be among the first few soldiers to liberate Jerusalem. 

Needless to say, the last leg of this trip was packed with learning, emotion and meaning. There are so many things I could say about these last few days, but there is one thought, one simple but beautiful idea, that came up over and over again in every program and with every speaker: the Jewish people as a family. 

ONLY IN ISRAEL

Rabbi Ari Berman asked us "Why do you think Israelis are so happy despite the constant stress they are under?". He explained that this happiness results from a sense of freedom and uninhibited self expression that can only come from the comfort of living amongst "family." Israelis, he argued, despite their many differences and problems, consider each other "mispacha" (family). He shared with us a series of hilarious and touching "only in Israel" stories that illustrate just how deeply this family connection runs.

One time when lost and attempting to get to a hospital, a friend of Rabbi Ari stopped a man on the street to ask for directions. The directions proved complicated, so without hesitation the man said "open your door," and he got in the car. Turn by turn he guided Rabbi Ari's friend to where he needed to go. The driver assumed that the man probably had to go somewhere close to the hospital, so was using this as a convenient ride. The helper then answered his cell phone and apologized to his friend on the other line for being late: "Sorry, I'm on the other side of town, I had to help someone get to the hospital. I'll make my way back over soon." 

Only in Israel.

Rabbi Ari's many stories sparked a discussion amongst the group, and the rest of the day participants excitedly shared their similar experiences.

One participant shared a story from her time living in Tel Aviv. It was her first time in Israel for Yom Kippur and she did not realize how early everything shuts down. When in a cab on her way back to the city late afternoon, erev Yom Kippur, her driver asked if she was prepared for the holiday - did she have groceries to prepare a meal before and after the fast, because nothing would be open... She did not. Her driver took her to the one store in all of Tel Aviv that was still open. The line was of course around the corner. He turned the meter off and waited for her while she did her last minute shopping, then brought her home, free of charge.

Only in Israel.

Another MJE participant on our trip, his first time in Israel, explained that he lost his sunglasses on the first day during a hike. He went to try and buy a new pair on the kibbutz where we were staying, but they did not have any. The store clerk took the sunglasses off his own face and said "here, take mine."

Only in Israel. 

I shared with the group my own story, from a trip to Israel with my wife Jill and our newborn Yosef, many years ago. We were shopping in the very religious part of Jerusalem, in the section of Meah Shearim, when Yosef started crying - he was hungry. I ducked into the closest shop, a small dusty Jewish bookstore and asked the owner if he knew of a place my wife could nurse. In Hebrew the Chasid sitting behind the counter asked me: "she needs this now"? Hearing our son wailing at the top of his lungs I smiled and answered: "Yes!". He said there was nowhere else to go and immediately started asking the customers looking around his store to leave. He then handed me a large ring of keys and showed me how to lock the door of the store after he too would leave. Before he did so he pulled up a chair for Jill and poured her a glass of water and said: "it's clean" and then left the store. I locked him out his store and after about 15 minutes we were finished and I let him back in. By that time I had I had a number of items sitting on his counter which I was going to purchase from him as a way of saying thanks but he wouldn't allow it. This Chasid said that he had just performed a "chesed" for a fellow Jew and if that chesed were to remain pure and holy he could not receive anything in return. I picked up a pair of Tzitzit and said: "but I need a pair anyway!" He proceeded to show me another store where they sell such items. I left the store with nothing other than the extraordinary love of a fellow Jew.

The "Only in Israel" stories are endless, but they all illustrate the same point - to be in Israel is to be amongst family. **Please share yours in the comments section!**


THE CALL OF DUTY

One of the songs our group sang many times, taken from the Mishna in Pirkei Avot, in the Ethics of our Sages reads the following:

Lo alecha ligmor, v'lo ata ben chorin lehibatel mimena

Soldier on Base in Hebron

"It's not for you to finish the task, but you are not free to cease from trying". Judaism teaches that though we might never be be able to accomplish all that the Torah wishes us to do, each of us must do our part and never give up trying to do more.

When we met with the soldiers in Hebron and the lone soldiers in Jerusalem, we were reminded of this all important teaching - for each of us to do our part. At the same age most American teens are heading off to college to study and party, Israelis and volunteers from abroad are putting on a uniform to protect the land and people of Israel.

Soldier on Base in Hebron

When the Israeli soldiers in Hebron greeted our group, they called us brothers and sisters. They were so grateful for our visit and explained that our support abroad means the world to them. I was so struck by the humility with which they serve, as if it is no skin off their backs. I told them they are not just fighting for their country, their service in the IDF protects their whole family - and that includes us Jews living in the diaspora. Because of them, we live safer and can carry ourselves with pride in New York. We tried to thank them, but they kept thanking us back. To them, they weren't doing anything out of the ordinary. They were doing what any decent son or daughter would do for his/her parents and family.

Saying a Prayer for our Soldiers

When we asked a lone soldier why he chose to give up some of his best years and join the IDF, he answered "It wasn't a question, or a choice. I knew I had to protect my family."

A Lone Soldier explains his motivations for joining the IDF. A plaque for Mikey Levin can be seen in the background. 

PRIDE AS AN ANTIDOTE

My Sons Praying at The Wall

We are far from a perfect family. We argue and are unnecessarily divisive. Just a few weeks ago on Tisha B'av we recounted how the second Temple was destroyed because of Sinat Chinam or baseless hatred between Jews.

Every family has its differences. Every family fights. But as Rabbi Benjy Levine reminded us, echoing the spirit of his saintly grandfather, these differences must be worked out with respect, tolerance and love. 

What do you do when your mother insults you, or your son disrespects you? How do you rise above, be the bigger person, and work things out from a place of love and respect?

There are of course many strategies for dealing with family turmoil, but when it comes to the family of Israel I think the best antidote to tension and intolerance is Jewish pride.

David Sprung, our last speaker on the trip, was among the soldiers who liberated Jerusalem in 1967. He recounted what it was like to come across the Kotel for the first time, covered in garbage since the Jordanians used it as a garbage dump: 

"It was the most beautiful thing we had ever seen," he explained, "something came over us, secular and religious Jews alike, and we couldn't help but run and kiss it. Haredi Jews, who just a day before didn't recognize the State of Israel, came up to us soldiers and kissed our lapels crying 'thank you'. For once, there was no secular or religious, no conservative, no reform, no Ashkenazi, no Sephardic - there was but one Jewish heartbeat."

The Whole "Mishpucha"

Jewish pride can ultimately remind us that we are but one family with one heart.

This past Shabbat as I stood at the Kotel, I saw before me my own sons praying and being good to each other. I stepped back and saw they were amongst MJE participants, who were coming together as one minyan to pray as a group. I took another step back and saw the entirety of the mens' side, and yet another step back and saw the womens.' One more step back and I saw the people of Israel. With every step, that singular Jewish heartbeat grew stronger and stronger. My pride turned to awe and I thought to myself "what a great family we are."

PARTICIPANT OF THE DAY

Name: Debbi Ascher 

Profession: Director of Supply Chain Management for the NYC School Food & Nutrition Division

# trips to Israel (including this): 1!!!

Jewish Background/ affiliation: Conservative/ Cultural  

In her words...

How did you get on this trip? 
I was determined to go to Israel this year. It was actually one of the resolutions I had made with myself for the new year. For the past 8 or 9 years it has been a huge desire for me to visit Israel, connect with my people, my culture and my history. It was so important for me to go on this journey, but more importantly to go with the right people. People that shared my interests, a group I felt I could also learn from. I was familiar with Manhattan Jewish Experience (MJE) and attended a few events years ago, but decided to reconnect when I heard about an Israeli heritage trip. I met with Rabbi Jonathon Feldman and decided to attend his weekly classes/talks. I found these sessions to be very insightful and really enjoyed and looked forward to these "Tuesday Talks". 

What are your brief reflections on the day (or the trip overall)?  
This is extremely difficult for me to express in just a short paragraph, but here I go. What I will say is that what I took from this experience has been so incredibly meaningful and special to me. I wholeheartedly loved every moment from hiking at Gamla, visiting the Golan Heights, Amuka, Hevron, spending time with the Israeli soldiers, to driving through the tunnel singing "Oseh Shalom" and seeing the beauty of Jerusalem for the very first time. The feelings I have experienced on this trip have been overwhelmingly emotional and I am so grateful for this wonderful experience. Toda Rabah to MJE! Until next time...

Fun fact about yourself...
I own a pair of juggling sticks!

Day 4: Why Does Jerusalem Make Us Cry?

The Heritage Group Arrives in Jerusalem

Brett Fishberg in Israel for the first time, commented on our arrival in Jerusalem yesterday: “I was surprised, I just didn’t think I’d get this emotional”.

Why does coming to Jerusalem for the first time, and specifically praying at the Western Wall evoke such powerful feelings and emotions?

There is of course no one reason, and the experience is always a unique and personal one. For some the emotion comes from the knowledge that one is standing in the closest proximity to where the Temple of old once stood. For others, the impact of seeing so many being outwardly, openly and proudly Jewish viscerally connects them to Am Yisrael - to the nation of Israel. They feel part of a people and become overwhelmed with pride, comfort, and a sense of belonging. Some cry when they internalize that for the first time in modern history, we are able to visit our beloved Jerusalem, and recognize in their core the importance of the State of Israel. This trip to the Kotel (Western Wall) I realized one more potential reason some become so emotional. As Michelle, another of our trip participants shared, for those who struggle with God and prayer, seeing so many other people opening up and surrendering to something greater, somehow gives permission to be more open and vulnerable to a relationship with God.

Another participant from our trip was walking away from the Kotel crying. When asked about her experience she answered: “I just had so much to say to God”. I realized she probably feels that way because admittedly she doesn’t pray regularly but the holiness of the place coupled with seeing so many others pouring out their heart, makes it that much easier. It was as if she gave herself permission to have that relationship with God for the first time in a long time - as if she hadn’t seen a loved one for many years – hadn’t visited, hadn’t called. Then upon reaching the Kotel, it was like she reunited with her loved one, got a hug and just let go of all she had been holding in. The physical proximity to such a holy place and all the others around allowed her to experience that closeness.

The challenge is maintaining some semblance of that feeling when not in Jerusalem, when not at a place as holy as the Kotel. By definition it can’t be the same because God’s presence, or “Shechinah,” is truly strongest there. But perhaps having this experience of spiritual catharsis in Jerusalem can help us keep the channels open for greater communication between ourselves and the Almighty, on a more regular basis.

PARTICIPANT OF THE DAY

Name: Brett Fishberg

Profession: IT Tech Sales

# trips to Israel (including this): 1!!!

Jewish Background/ affiliation: Grew up a Reform Jew who belonged to a Conservative Synagogue in California. Now lives in NY and only goes to services for High Holidays.   

In his words...

How did you get on this trip?  My brother who lives in NY but is not affiliated with MJE forwarded me the link about the Israel trip and it just so happened to fit in my schedule for work.  

What are your brief reflections on the day (or the trip overall)?  Being that this is my first trip to Israel I didn't know exactly what to expect. Everyone told me that I would have that "Aww Haww" moment and for me it was our first trip to Jerusalem.  Rabbi Ezra Cohen, Rabbi Mark Wildes, and my roommate Rich started playing the song Jerusalem of Gold ('Yerushalayim Shel Zachav') as we approached the Overlook of Jerusalem and at that moment I understood what everyone had been telling me. I instantly felt that I belonged and a sense of pride for my religion came over me. That feeling was even intensified later that night when I visited the Western Wall for the first time.  As the MJE group started praying and inserting their personal notes and messages into the crevices of the wall I began to get a warm feeling and real sense that I was finally home. Overall, I have had an amazing experience with MJE filled with new friends and memories that I will never forget. Thank you very much for the opportunity and new appreciation for my religion and life. 

Fun fact about yourself...
Even though I know I can't sing I still find myself singing in the shower.

Day 3: What is Kabbalah Anyway?

Avraham Lowenthal in his store in Tzfat

REFLECTION OF THE DAY - "What is Kabbalah anyway?"

Yesterday we spent the day in the holy city of Tzfat. Besides being an important part of Israel's 1948 War of Independence, it is considered the center of Kabbalah due to the many great Rabbis and Kabbalists who emigrated there in the late 1400’s/early 1500’s following the expulsion of Jews from Spain.

But what is Kabbalah, really? In our generation Kabbalah has been presented as something new and even separate from classical Judaism. Nothing could be further from the truth: Kabbalah is as old as Judaism and its teachings are as central to Torah as anything else we may have learned in Jewish school.

There is a strong Jewish tradition that when the Torah was revealed to the Jewish people at Sinai, an oral explanation or way of understanding the Torah was also revealed and passed from generation to generation - what we call, the Oral Torah. That Oral Torah contained both a revealed and more rational part as well as a more spiritual and hidden aspect. Much of the revealed part is today found in the Talmud while the hidden and more metaphysical parts make up what we call the Kabbalah. So Kabbalah has been around at least as long as the Torah itself and is an integral way of understanding our Judaism, a way that resonates with more and more young people today.

What is it about this ancient wisdom that speaks to some many young people today? Our generation today craves spirituality more than ever before. Our grandparents’ generation, consisting primarily of immigrants and second generation Americans, was focused on surviving and making it financially in a new world. They really didn’t have the luxury or time to ask the big questions and pursue a life of spirituality and inner meaning. Of course there were many important exceptions, but for the most part the kind of Judaism they bequeathed to their children was lacking in meaning and inner depth. Their children, living a more comfortable life in the suburbs of America began searching for more. Since the Judaism available to them seemed cold and ritualistic, Jews looking for contentment and fulfillment either looked to professional advancement or towards the Eastern religions for a spiritual path. They simply didn’t think Judaism contained a real path of enlightenment and spirituality or that could provide inner happiness.

In Tzfat we met Avraham Lowenthal, a Kabbalistic artist who shared with us that growing up In California he felt Judaism offered nothing in the way of real spirituality. However, as a college student at the University of Michigan, he was introduced to the works of Rabbi Aryeh Kaplan, a noted author on Kabbalah, and his life was changed forever. He ultimately learned that Judaism did indeed contain great depth and spirituality. With his beard and peyos (sidelocks), dressed in all white and in his very chill West Coast cadence Avraham remarked: ”Guys…this wisdom of Torah is just so deep and awesome. You need to study the inner parts of Torah to see how powerful and spiritual Judaism really is”.

PARTICIPANT OF THE DAY

Julie & Camel

Name: Julie Stein

Profession: personal injury attorney for a small plaintiff’s firm

# trips to Israel (including this): 3

Jewish Background/ affiliation: Grew up in a conservative household with Shabbat dinner on Friday. She has become a regular at MJE downtown and really loves the people and the events/activities.

In her words...

How do you get on this trip?
The last time I went to Israel was almost 10 years ago. I have been anxious to return and this trip was the perfect opportunity. It's so important to support Israel at all times!

What are your brief reflections on the day (or the trip overall)?
Yesterday was amazing-I specifically loved Amuka. When I was praying for my friends and myself I felt a strong spiritual connection and felt very connected to the land.

Fun fact about yourself...
When I was 4 years old a car crashed in my bedroom.

Julie Praying at the grave of Rabbi Yonatan Ben Uziel in Amuka. Amuka means "depths" and this site is known to help find one's soulmate.

DRINK OF THE DAY - Israeli Craft Beer!?

Just a few years ago, there were pretty much two options for beer drinkers in Israel: Goldstar and Maccabee (bad and worse). To the delight of many of the participants on the trip, we learned in Tzfat that Israel has a very up and coming craft beer scene. While traveling abroad in the U.S., many Israelis apparently picked up on the success of the microbrewery scene and noticed a business opportunity. Following their natural entrepreneurial inclinations, many have been able to successfully launch holy land home brewed craft beer brands. Great news for Jews who enjoy their brews!